Hakawati Poster
The Art of Storytelling
Poster Design - Augmented Reality - Interaction Design - 3D Motion Graphics
Justification of Concept
The concept of “Hakawati” was chosen for its rich tradition of storytelling that transcends time and cultures as it encapsulates the essence of the project, where narratives serve as portals to diverse worlds and experiences. Hakawati represents a bridge between heritage and imagination, fostering empathy and cultural sensitivity.
Through this concept, the Arabic phrase "العِْلمُْ أزَْيَنُ ثوَْبٍ أنَْتَ لَاَبِسُهُ" , translated to “Knowledge is the most beautiful garment you wear” in English, emphasizing the value of knowledge and its impact on character. The idea is that knowledge is like a beautiful piece of clothing or attire that a person adorns themselves with, as it suggests that acquiring knowledge enhances a person’s character and makes them more admirable.
Static Poster to 3D Motion Graphics AR Experience
The interactive design aspect enhances user engagement, allowing individuals to interact with the virtual elements within the AR experience. Viewers can relate through different perspectives, choosing their path within this creative experience.
Mind Map Exploration
Through this mind map exploration, the Hakawati project's evolution unfolds as a harmonious convergence of cultural heritage, technology, and design. Each node interconnects to form a cohesive narrative, illustrating the thoughtful considerations that went into transforming a static poster into a multi-dimensional, immersive experience. The mind map serves as a compass, guiding the project through the layers of innovation and ensuring a holistic understanding of the concept's depth.
Concept Development
Crafting the visual concept for Hakawati involves selecting visual elements that seamlessly blend tradition with contemporary design, choosing a vibrant color palette that evokes emotions tied to storytelling, and ensuring typography aligns with cultural context for enhanced visual appeal.
Process and Refinements
The creation of the Hakawati poster unfolds through an ongoing process of refinement. Starting with initial ideas that refine the static poster, enhance the AR experience, and perfect the 3D Motion Graphics.
