House of Word

Arabic Poem

Augmented Reality - Interaction Design - 3D Motion Graphics

Visual Language

The visual language of the "House of Word" project is a testament to the celebration of the Arabic language's richness and complexity. In reimagining an annual poetry festival, the visual elements extend from the central idea of honoring linguistic heritage while catering to younger audiences. The 3D typographic logo, bold and modern, becomes the visual anchor, reflecting the project's contemporary approach to poetry.

Motion Graphics

Within the festival's identity, motion graphics play a pivotal role in dynamically expressing the spirit of Arabic poetry. Visual storytelling through animated elements adds vibrancy to the festival's branding, offering a modern twist to age-old poetic traditions. This creative use of motion graphics serves to captivate the audience, creating an immersive experience that bridges tradition and modernity.

Web-based 3D & Augmented Reality Arabic Poem Islands

To enhance the festival experience, the incorporation of interactive web-based 3D and augmented reality Arabic poem islands elevates the viewer's journey. Navigating through linguistic landscapes becomes an engaging exploration, allowing users to experience the beauty of the Arabic language in a dynamic and informative manner. This innovative approach creates a memorable and impactful festival atmosphere.

The House of the Word: Crafting Our Future with Words

The noblest of virtues come to us in proportion to our generosity.

I am the one whom the blind looked at my literature.

And among people are those who are content with a modest life.

May your love for the earth be endless.

You are the cure, and from you came the illness.

And my words were heard by the deaf.

Experimental Hologram of 3D Arabic Poem Islands

An experimental hologram application takes the festival experience a step further by seamlessly blending visual language, motion graphics, and interactive 3D elements.

Creative Strategy

The creative strategy revolves around preserving the values of Arabian society by reigniting a wider range of vocabulary through modern expressions of poetry.

Process and Refinements

Throughout the project's evolution, a process of refinement was employed to strike a balance between tradition and modernity. Each creative decision aimed at preserving the essence of the Arabic language while adapting it to contemporary expressions.