Revival
A New Dawn for Marine Life
Poster Design - Interaction Design - Motion Graphics
Creative Strategy
The creative strategy titled "Revival, A New Dawn for Marine Life" aims to raise awareness about the challenges facing the Gulf of Mexico ecosystem and the impact of pollution on marine species. The project focuses on the negative effects of agricultural runoff, plastic pollution, and climate change on the Gulf's ecosystem, particularly the impact on marine species and their habitats. The project aims to provide solutions and inspire people to take action by supporting conservation efforts through educational materials, motion graphics, and advertisement.
Interactive Scrolling Web Experience
The interactive website unfolds as a compelling narrative, immersing users in the beauty and challenges of the Gulf of Mexico. Users are invited to explore the ecosystem through interactive motion graphics and informative content. Use the window below to scroll and explore the interactive web experience.
Interactive Ad
The interactive poster serves as a powerful ad campaign, employing impactful visual language to raise awareness about the imperative to protect the Gulf of Mexico.
Visual Identity: Elkhorn Coral's Gulf Ecosystem
The visual identity of the "Revival" project is intricately woven around the Elkhorn Coral, the original guardian of the Gulf's ecosystem. With the resonating message "Save the Gulf, Ignite Change," the Elkhorn Coral becomes the central motif, shaping the conceptualization of a distinctive 3D typographic logo.
Process and Refinements
The creative decisions in the "Revival" project were steered by a commitment to raising awareness about the Gulf of Mexico's plight. The process involved the careful conceptualization of a 3D typographic logo and the extension of elements that underscored the urgency of the situation. Through refinements, the final product emerged, featuring an interactive website and posters that aim to ignite change.
